The Heat is on Indian Call Centers Yet Again

March 23rd, 2007

A very interesting entry on Fast Company’s blog site concerning some British companies moving their call centers back to Briton from India due to a high quantity of customer complaints.

There are some rather interesting points including:

“The issue has now become such a national bugbear some companies are using their UK-only call centre policy as a marketing tool. Natwest’s latest advertising campaign guarantees that customers speak to people in Barnsley or Cardiff, rather than Bombay or Calcutta.”

Categories: The Internet Business

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  1. Renetta Couley

    Long time reader / 1st time poster. Really enjoying reading the blog, keep up the excellent work. Will most definitely start posting more oftenin the future.

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