I recently recorded an App Maverick interview for Salesforce with Meredith Flynn-Ripley, CEO and Founder of HeyWire, for a walkthrough of Heywire’s apps, LiveText Agent and Business Messenger.
I've been doing SMS integration for Salesforce for years but HeyWire has some great features that make for a complete SMS conversation in Salesforce.
HeyWire adds text features to a company’s existing 1-800 or office numbers so that texts come from a number that customers are familiar with and are more likely to engage with.
With the LiveText Agent, customer service reps can text customers from within the Salesforce Service Cloud, allowing them to pull up each customer’s case history while messaging.
According to Flynn-Ripley, HeyWire customers observed a 32% spike in close rates when responding to inbound Web inquiries via the app, while customer satisfaction scores increased an average of 50 to 60% in the first two months after launching HeyWire.