Innovation Wow! Jeff Douglas I'm the Trailhead Developer Advocate at Salesforce and part of the team making Trailhead the best way to learn Salesforce. I blog about App Cloud, Heroku, IoT, Node.js, Go and JavaScript in general. More posts by Jeff Douglas. Jeff Douglas 18 Dec 2008 • 1 min read A picture tells a thousand words. Wages, healthcare and legacy costs are killing the Big Three.